To be able to experience and enjoy purposefully is an unbeatable ability!

As multi-faceted as the china is it is also the home of the White Gold. Not only in the idyllic small towns but also in cities like Bamberg, Bayreuth, Selb and Weiden china is ubiquitous. The china tradition is often reflected in the townscape; in many places you can discover a harmonic symbiosis of industry heritage, culture and nature.

The proud past shows itself constantly: Museums, factory outlets, speciality shops and manufacturers show the whole spectrum of the shard. World-famous labels like Rosenthal, Hutschenreuther, Seltmann and Walküre produce to this day traditional china. More than 40 factory outlets and studios offer services, figurines and decorative articles at low prices.

Numerous museums reflect this unique historic achievement in Germany – from the origin of the first ceramics to the lifestyle items of the 21st. century. Here you can get to know the work and the everyday life of the china workers in the course of the time. Discover a natural material, whose utilisation and form is hard to exceed. Experience solid handcraft and stylish design and feel the fascination of the variety of the White Gold.