Discover...art and culture along the Porcelain Route


The secret of art is that you don’t search for it, but you find it.
-Picasso-

 A region with such a large tradition regarding the production of china like Upper Franconia and Upper Palatinate can look proud on its history. Many museums reflect the unique cultural historical heritage – from the origins of the first ceramics to lifestyle items of the 21st century. Feel the fascination of the variety of the White Gold. – 55 pages

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Historical museum, Bayreuth
German Porcelain Museum
German Porcelain Museum

A fine shard with elegant pattern – tradition alongside innovation
Discover the cultural history of china

Save the tradition
In many places the proud history is disclosed: museums, factory outlets, specialist shops and manufactories cover the full range of the elegant shard. World-famous brands like Rosenthal, Hutschenreuther, Seltmann and Walküre have contributed to the preservation of this tradition until today. As multifarious like china, as diversified the home of the White Gold presents itself. China is in idyllic small towns, but also in famous cities like Bamberg, Bayreuth and Weiden omnipresent.

Experience china
Many museums reflect the cultural historical heritage, which is unique in Germany – from the origins of the first ceramics to lifestyle items of the 21st century. Experience the work and everyday life of the china workers over the course of time. Experience hand craft and classy designs. Feel the fascination of the variety of the White Gold.


Enjoy your expedition of the Porcelain Route!